100 Trademarks

Rank, WKN, Brand, Value Mio.USD, EUR, %chg, 2004 Mio.USD, Country
1 1 850663 Coca-Cola 67’525 56’046 0% 67'394 US
2 2 870747 Microsoft 59’941 49’751 -2% 61'372 US
3 3 851399 IBM 53’376 44’302 -1% 53'791 US
4 4 851144 GE 46’996 39’006 7% 44'111 US
5 5 855681 Intel 35’588 29’538 6% 33'499 US
6 8 Nokia 26’452 21’955 10% 24’041 Finland
7 6 Disney 26’441 21’946 -2% 27’113 US
8 7 McDonald’s 26’014 21’592 4% 25’001 US
9 9 Toyota 24’837 20’615 10% 22'673 Japan
10 10 Marlboro 21’189 17’587 -4% 22'128 US
11 11 Mercedes 20’006 16’605 -6% 21'331 Germany
12 13 Citi 19’967 16’573 0% 19’971 US
13 12 Hewlett-Packard 18’866 15’659 -10% 20’978 US
14 14 American Express 18’559 15’404 5% 17'683 US
15 15 Gillette 17’534 14’553 5% 16'723 US
16 17 BMW 17’126 14’214 8% 15’886 Germany
17 16 Cisco 16’592 13’771 4% 15’948 US
18 44 Louis Vuitton 16’077 13’344 Restatement 6’602 France
19 18 Honda 15’788 13’104 6% 14’874 Japan
20 21 Samsung 14’956 12’413 19% 12’553 Rep. of Korea
21 25 Dell 13’231 10’982 15% 11’500 US
22 19 Ford 13’159 10’922 -9% 14’475 US
23 22 Pepsi 12’399 10’291 3% 12’066 US
24 23 Nescafé 12’241 10’160 3% 11’892 Switzerland
25 26 Merrill Lynch 12’018 9’975 5% 11’499 US
26 24 Budweiser 11’878 9’858 0% 11’846 US
27 28 Oracle 10’887 9’037 0% 10’935 US
28 20 Sony 10’754 8’926 -16% 12’759 Japan
29 33 HSBC 10’429 8’656 20% 8’671 UK
30 31 Nike 10’114 8’394 9% 9’260 US
31 29 Pfizer 9’981 8’284 -6% 10’635 US
32 New UPS 9’923 8’236 New New US
33 27 Morgan Stanley 9’777 8’115 -15% 11’498 US
34 30 J.P. Morgan 9’455 7’848 -3% 9’782 US
35 35 Canon 9’044 7’506 12% 8'055 Japan
36 34 SAP 9’006 7’475 8% 8’323 Germany
37 37 Goldman Sachs 8’495 7’051 7% 7’954 US
38 New Google 8’461 7’023 New New US
39 36 Kellogg’s 8’306 6’894 3% 8’029 US
40 38 Gap 8’195 6’801 4% 7’873 US
41 43 Apple 7’985 6’628 16% 6’871 US
42 40 Ikea 7’817 6’488 9% 7’182 Sweden
43 New Novartis 7’746 6’429 New New Switzerland
44 45 UBS 7’565 6’279 16% 6’526 Switzerland
45 39 Siemens 7’507 6’231 1% 7’470 Germany
46 41 Harley-Davidson 7’346 6’097 4% 7’057 US
47 42 Heinz 6’932 5’754 -1% 7’026 US
48 47 MTV 6’647 5’517 3% 6’456 US
49 59 Gucci 6’619 5’494 Restatement 4’715 Italy
50 46 Nintendo 6’470 5’370 0% 6’479 Japan
51 50 Accenture 6’142 5’097 6% 5’772 US
52 49 L’Oréal 6’005 4’984 2% 5’902 France
53 65 Philips 5’901 4’898 Restatement 4’378 Netherlands
54 51 Xerox 5’705 4’735 0% 5’696 US
55 60 eBay 5’701 4’732 21% 4’700 US
56 48 Volkswagen 5’617 4’663 -12% 6’410 Germany
57 52 Wrigley’s 5’543 4’601 2% 5’424 US
58 61 Yahoo! 5’256 4’363 16% 4’545 US
59 58 Avon 5’213 4’327 8% 4’849 US
60 56 Colgate 5’186 4’304 5% 4’929 US
61 54 KFC 5’112 4’243 0% 5’118 US
62 53 Kodak 4’979 4’132 -5% 5’231 US
63 55 Pizza Hut 4’963 4’119 -2% 5’050 US
64 57 Kleenex 4’922 4’086 1% 4’881 US
65 64 Chanel 4’778 3’965 8% 4’416 France
66 62 Nestlé 4’744 3’938 5% 4’529 Switzerland
67 63 Danone 4’513 3’746 1% 4’488 France
68 66 Amazon 4’248 3’526 2% 4’156 US
69 67 Kraft 4’238 3’517 3% 4’112 US
70 68 Caterpillar 4’085 3’390 7% 3’801 US
71 69 adidas 4’033 3’347 8% 3’740 Germany
72 70 Rolex 3’906 3’242 5% 3’720 Switzerland
73 76 Motorola 3’877 3’218 11% 3’483 US
74 71 Reuters 3’866 3’209 5% 3’691 UK
75 72 BP 3’802 3’155 4% 3’662 UK
76 74 Porsche 3’777 3’135 4% 3’646 Germany
77 New Zara 3’730 3’096 New New Spain
78 77 Panasonic 3’714 3’083 7% 3’480 Japan
79 81 Audi 3’686 3’060 12% 3’288 Germany
80 80 Duracell 3’679 3’053 9% 3’362 US
81 75 Tiffany & Co. 3’618 3’003 -1% 3’638 US
82 79 Hermès 3’540 2’938 5% 3’376 France
83 78 Hertz 3’521 2’922 3% 3’411 US
84 New Hyundai 3’480 2’888 New New Rep. of Korea
85 90 Nissan 3’203 2’659 13% 2’833 Japan
86 83 Hennessy 3’201 2’657 4% 3’084 France
87 88 ING 3’177 2’637 11% 2’864 Netherlands
88 86 Smirnoff 3’097 2’571 4% 2’975 UK
89 91 Cartier 3’050 2’532 11% 2’749 France
90 84 Shell 3’048 2’530 2% 2’985 Netherlands
91 87 Johnson & Johnson 3’040 2’524 3% 2’952 US
92 89 Moët & Chandon 2’991 2’483 5% 2’861 France
93 95 Prada 2’760 2’291 7% 2’568 Italy
94 New Bulgari 2’715 2’253 New New Italy
95 93 Armani 2’677 2’222 2% 2’613 Italy
96 85 Levi’s 2’655 2’204 -11% 2’979 US
97 New LG 2’645 2’196 New New Rep. of Korea
98 97 Nivea 2’576 2’138 7% 2’409 Germany
99 98 Starbucks 2’576 2’138 7% 2’400 US
100 99 Heineken 2’357 1’957 -1% 2’380 Netherlands
99999 000000 Easytouch 0,000001 0,000001 -99% Wien 22 auch 'Gatsch' genannt