Adwords Professional - Dynamic Keyword Insertion

Sometimes you laugh about the funny eBay Ads that appear on the Google Search Result pages. If you type 'Nonsense' then the eBay Ad says 'Buy Nonsense at ebay'.

That is one example how 'Dynamic Keyword Insertion' can go wrong.

Dave Davis and the guys at redflymarketing.com haveput together a small article that gets you into the world of this advanced Adwords variation.

"On most major Pay Per Click platforms, there is a little known feature called “Dynamic Keyword Insertion”."

"Be Careful!
Dynamic Keyword Insertion is only valuable when closely managed and monitored. Ebay are notorious for running MASSIVE PPC campaigns with AdWords using Dynamic Keyword Insertion and making themselves look incredibly stupid."

http://www.redflymarketing.com/blog/dynamic-keyword-insertio...