The Forgotten Fundamentals of SEO

Chris Diprose recalls us website owners to think about "What owning a website actually means".

It is quite omportant to drop unrealistic fantasies about users coming to a website just because it exists.

His advice goes right back to the fundamentals and is important to read.

"be committed for the long haul"
"the 'white hat' principles - the honest way without risk"

- no flash
- no frames
- good HTML coding
- less Javascript
- small images
- clean urls

"Screen Size not large enough to make 800x600 users angry, but large enough to make it look good on larger screens also."

Choose the right Colors
(+) Gold = wealth, prosperity
(+) White = pure innocence, cleanliness
(+) Pink = femininity, softness
(+) Green = natural, freshness

(+) Blue = calmness, intelligence, trust
"The majority of the World selects blue as a favorite color. It often represents 'trust'"

(-) Red = danger, risk, stress
(-) Baby Blue = weakness
(-) Orange = cheerfull levity (one of Americans’ least favorite colors)

Read this and more on his brilliant article
http://www.site-reference.com/articles/Website-Development/T...