"To think you are in control over what other people say about you is simply a delusion." Graham Jones

Many people appear concerned about their two "lives" - their business life and their personal one. Often, people in business try to separate their business profile from their personal social network identities. For instance,

some people use Facebook purely for personal stuff and LinkedIn solely for business. The reason usually given for doing so is: "I don't want my business contacts knowing everything I get up to in my private life".

Well guess what? They already do.
...
your best business is done with people with whom you have the best relationships. And the best relationships are with people who know the real you
...

Excerpt from a letter which I received today from

Graham Jones

Internet Psychologist (Cyberpsychologist) who helps businesses understand how customers behave online with consultancy, workshops, seminars and keynote speeches
http://grahamjones.co.uk/

I really advise you to subscribe and read his newsletter. It is my longest and most valuable newsletter subscription.
http://www.grahamjones.co.uk/newsletter